Matthew Helms is a sign-making master. His love for the craft has taken him from working at a sign shop in North Carolina, to eventually taking it over and branching out to southern West Virginia with his company SignARC. They specialize in all things printing, embroidering, sign making, graphic designing and more. They also do car wraps. Matt actually breaks down the process of wrapping a Lamborghini in this episode. His experience in Appalachia has been a positive one, and we sat down to discuss the ins and outs of sign making in the hills. Enjoy!